{"version":"https://jsonfeed.org/version/1","title":"Kept Together Co","home_page_url":"https://kepttogetherco.com","description":"Kept Together Co","author":{"name":"Kept Together Co"},"items":[{"id":"https://kepttogetherco.com/behind-the-build-blog/f/the-5-things-successful-business-owners-do","html_content":"

Every year, about 5 million new businesses are filed in the United States. Only about 35% of those businesses make it to year 10. That means roughly 3,250,000 businesses don't survive a decade. That's a massive number.

","url":"https://kepttogetherco.com/behind-the-build-blog/f/the-5-things-successful-business-owners-do","title":"The 5 Things Successful Business Owners Do","summary":"Every year, about 5 million new businesses are filed in the United States. Only about 35% of those businesses make it to year 10. That means roughly 3,250,000 businesses don't survive a decade. That's a massive number.","date_modified":"2026-09-21T16:00:00Z"},{"id":"https://kepttogetherco.com/behind-the-build-blog/f/feedback-to-framework-handle-customer-complaints-like-a-boss","html_content":"

Every small business owner has the same story. A customer says something sharp, maybe fair, maybe not, and for the rest of the day it’s all you can think about. You replay it. You second-guess the product, the pricing, t...

","url":"https://kepttogetherco.com/behind-the-build-blog/f/feedback-to-framework-handle-customer-complaints-like-a-boss","title":"Feedback To Framework: Handle Customer Complaints Like a Boss","summary":"Every small business owner has the same story. A customer says something sharp, maybe fair, maybe not, and for the rest of the day it’s all you can think about. You replay it. You second-guess the product, the pricing, t...","date_modified":"2026-07-28T14:00:00Z"},{"id":"https://kepttogetherco.com/behind-the-build-blog/f/10-sops-every-small-business-is-missing-and-what-they-cost-you","html_content":"

If you’re running a small business right now. especially if you’re the one doing most of the running, I already know what your week looks like. You’re the marketer, the ops person, the finance department, and the one tra...

","url":"https://kepttogetherco.com/behind-the-build-blog/f/10-sops-every-small-business-is-missing-and-what-they-cost-you","title":"10 SOPs Every Small Business Is Missing (And What They Cost You)","summary":"If you’re running a small business right now. especially if you’re the one doing most of the running, I already know what your week looks like. You’re the marketer, the ops person, the finance department, and the one tra...","date_modified":"2026-07-21T21:29:35Z"},{"id":"https://kepttogetherco.com/behind-the-build-blog/f/how-to-handle-criticism-as-an-overwhelmed-business-owner","html_content":"

When you’re building a business mostly by yourself, criticism hits different. There’s no

","url":"https://kepttogetherco.com/behind-the-build-blog/f/how-to-handle-criticism-as-an-overwhelmed-business-owner","title":"How to Handle Criticism as an Overwhelmed Business Owner","summary":"When you’re building a business mostly by yourself, criticism hits different. There’s no","date_modified":"2026-07-13T22:59:34Z"},{"id":"https://kepttogetherco.com/behind-the-build-blog/f/your-brand-isnt-the-issue-where-is-your-product","html_content":"

You've probably heard the phrase before: People don't buy the product, they buy the brand.

","url":"https://kepttogetherco.com/behind-the-build-blog/f/your-brand-isnt-the-issue-where-is-your-product","title":"Your Brand Isn't The Issue: Where Is Your Product?","summary":"You've probably heard the phrase before: People don't buy the product, they buy the brand.","date_modified":"2026-05-18T20:42:40Z"}]}